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Fashion show to benefit fire victims

Posted: November 15, 2012 - 1:23pm
Courtesy of Alaskan Brewing Co.
Shyla Germain models clothing from TP Alaska Designs during the No Umbrella’s fashion show charity event last fall.

With nearly 50 Juneau residents displaced from their homes, it’s time to roll up your sleeves. You can help, not just via a contribution but also by encouraging people to attend the “No Umbrella’s 2: Real Fashion 4 Real Alaskans” fundraiser, the timing of which is almost eerily fortuitous. The fashion show-style event is sponsored by the Alaskan Brewing Company, which gives all of their proceeds from charitable events each year to one specific nonprofit. This year’s recipient is the American Red Cross of Southeast Alaska, a major supporter of Juneau residents displaced from last week’s fire.

Typically Alaska Brewing Company waits until the end of each calendar year and hands one lump sum of money to the charity. However, as the Red Cross has been the primary caretaker of the residents displaced from their apartments due to the fire, the company stepped in earlier than their normal donation timing and handed the nonprofit a check on Nov. 6.

Saturday’s fashion show, in its second year, will add to that donation. Last year the event raised more than $5,000, and was popular enough that it’s moved to the larger venue in Centennial Hall. “No Umbrella’s 2” will feature a runway where models displaying clothing and accessories from various local businesses will strut their stuff. Andy Kline and Nancy Woizeschke will emcee the event; Manuel Hernandez will be the live DJ. The event will also have a no host bar, a silent auction and a halftime show by the Juneau Roller Girls.

The idea behind the name of the event is that real Alaskan residents don’t use umbrellas, and it’s about this time of year when the majority of umbrella-toting tourists have moved on.

“The original idea came up as a way to get businesses that stay open during the winter together and take back our downtown and show off everything that we have,” said Ashley Johnston, the communications manager for Alaskan Brewing Company.

“We selected the Red Cross because we knew they provided an important service that not all residents will need but are lucky to have when they do,” Johnston said. “This event couldn’t have come at a more important time for the local Red Cross.”

Past recipients include the Hospice and Homecare of Juneau, the Glory Hole, Cancer Connection and AWARE.

“Last year’s event was so much fun,” Johnston said. “We sold out and sold extra tickets for standing seats in the back. It was a blast. An event unlike any I’ve seen in Juneau before. Hopefully it will be even bigger and more exciting this year.”

Some of the businesses that will be participating in the 2012 “No Umbrella’s” fashion show include the Alaskan Dames Consignment Shop, Aurora Projekt, Choco Boutique, Charity Green Designs, the Fairweather Gallery, Juneau Drug Co. Inc., Kodiak Coats, Shoefly Alaska, TP Alaska Designs and the Alaskan Brewing Company Depot.

The event’s silent auction will add to the money donated to the Red Cross, who has pledged to keep all the money raised at the event devoted to helping those affected by the fire. Some of the bigger items include donations from Wings of Alaska, the Alaska Outdoor Warehouse, Allen Marine Tours, Harley Davidson, Heritage Coffee Company, Silverbow Bakery and Restaurant and Hearthside Books.

So what are you good at? What might you have to offer? Johnston said silent auction donations are still being accepted. That means put down this publication and bake some bread or cookies, donate a massage or assistance with a winter vehicle tire change. Let me know; I’ll help you brainstorm.

Tickets for the show are $25 when purchased in advance, and are available at Hearthside Books, the Juneau Arts & Culture Center, the Alaskan Brewing Company Depot on Franklin Street, or online at www.jahc.org or www.alaskanbeer.com. The price is $30 at the door. The event begins at 6 p.m.

• Amanda Compton is the staff writer for the Capital City Weekly. She can be reached at amanda.compton@capweek.com.

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