Technology has shifted how customers take in every form of entertainment, and the printed page is no different.
Fred Meyer has been making large strides this year to cater to this trend by inflating its electronic reader product lines. The store has just started carrying the Nook e-reader device by Barnes and Noble as part of this.
Amanda Ip, a spokeswoman for Fred Meyer, said the store first got into the e-readers in late 2009 with those by Sony and the Pandigital. She said this year has seen the biggest expansion with Kindles, iPads and, as of last weekend, Nooks.