April 24th is International Denim Day.

The Denim Day movement arose from outrage following a 1998 Italian Supreme Court Decision regarding a teenage girl who was raped by her driving instructor. The man was convicted but his case went to the Italian Supreme Court of Appeals in Rome. The court overturned the conviction arguing that because the girl wore very tight jeans she must have helped remove the jeans, thereby giving consent to have sex. Enraged by the verdict, within a matter of hours the women in the Italian parliament launched into action and protested by wearing jeans to work. The case made international headlines and the young woman’s jeans became a symbol of awareness that what someone wears is never an excuse for rape.


Wearing denim on Denim Day has grown into a powerful international movement to raise awareness about sexual assault prevention and education. Join the Eva Foundation and rally against blaming the victim by participating in Denim Day, Wednesday April 24. Encourage your business colleagues and friends to donate $5.00 to wear jeans to work on the 24th. Give the money raised to your local rape crisis center or domestic violence shelter; because the only thing black and blue on a woman should be her jeans.

Eva Welch

Eva Foundation Board of Directors, President



The Eva Foundation is a nonprofit organization working with Alaska agencies to provide goods and services to survivors of abuse.


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