Photo studio to open today

Penny McGoey sits in her photo studio Becoming Images. McGoey states she is offering a more personalized photographing experience and specializes in wedding and high school senior photos.

She started out slowly, then turned professional. After years of honing her photography and picking up an extensive client list, Penny McGoey is holding the grand opening for her studio, Becoming Images, today.


McGoey specializes in portraits, and has been working on opening her studio since moving to Juneau in 2008. In fact, she and her family bought their home with an apartment specifically with this goal in mind. She’s spent the time since establishing enough business here to create the place.

“We just really put our focus and energy into a studio. Now it’s just a couple days away,” said McGoey.

“I had a dream of building enough clientele here and providing something they don’t have in Juneau,” she said. McGoey said the uniqueness of Becoming Images is that it provides a boutique-style setting where clients feel pampered. She said it’s been a dream of hers to create something like that.

She said she tries to create something special and new for people. Her specialty is “love stories,” by which she means wedding, engagement or other couples portraits. Another favorite of hers is high school senior portraits, plus other special occasions.

“My style is one of fashion magazine flair. It’s very contemporary, very creative, more antistatic in nature than your standard posed portrait,” she said.

Her portrait restriction is animals. She will photograph them with people, but it must be done outside the studio.

McGoey has another specialty for her studio. She will offer intimate portraits, a service she says is not found much in Juneau. She clarified that these are more playful sessions for women and there is no nudity. In relation to this, she will start what she calls “sizzle sessions,” where small groups of women can socialize while individual portraits are taken.

McGoey started out in photography the way many do: as a hobby. Even then she had career aspirations for it, but as a mother of five she did it mostly for practice and as favors to friends.

She later graduated to freelance photography and was getting paid for her work by 2000. She progressed to regular part-time photography in 2005.

When she finally got here, three of her children were adults. She felt she now had the opportunity to pursue photography on a larger scale and felt inspired to create a studio.

As her husband is the U.S. Coast Guard, McGoey said they have lived in transit for 22 years, and moved to Juneau from Washington, D.C. She built her business further there and continues to return for photos in the fall and spring, saying, “My clientele that I had there continues to book me every year for whatever’s next in their families’ lives”

Bookings can be done at the website or at 301-653-1989.

• Contact reporter Jonathan Grass at 523-2276 or at


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