Del Sol has made two major changes for the cruise season shoppers this year. One is its reconstruction in a new location on Franklin Street by the Mount Roberts Tramway. The other is its connection to the new Cariloha store making its Juneau debut.
The sister stores will hold an interactive grand opening today with the Alaskan Luau dance group performing.
Cariloha specializes in clothing, textiles, bed and bath products and other wares made of bamboo and eco-friendly materials. Associate Vice President of Communications Scott Brady said this is a perfect complement to the new Del Sol location next door, which sells apparel and accessories that change color in sunlight.
Brady said moving the Del Sol store, which has been a fixture in the downtown tourism scene for years, goes with this venture by a complete reconstruction with additional square footage and new fixtures.
“This will be very great for the Juneau community,” he said, explaining that these types of stores mingle with the location. He said Juneau was chosen for Cariloha partly because of the environmental friendliness of the area, saying a store for eco-friendly goods would go well here.
Senior Vice President of Retail Operations Dustin Tate said the company felt like this could be one of the best places for this, especially with the tourism environment. He said the cruise ships and the investment the city has made in tourism have provided a positive experience for the Del Sol store over the years.
Brady explained that the sister stores operate under the same parent company umbrella. Tate added this will mark the company’s 12th operating Cariloha store, and that there are just under 100 Del Sol outlets in operation.
Tate said with more than $300,000 invested, Juneau’s combination of the stores is one of the company’s biggest investments to date.
“But we feel it’s a very wise investment, as we’re projecting to do twice the sales volume as we’ve done previously, which will require more local employees and add more tax revenue to Juneau’s economy. Part of our motivation for the current location was Juneau’s very positive future outlook, with the new CBJ investment in the waterfront infrastructure that is projected to take place over the next several years, and the head tax reduction that has done wonders to bring more optimism back into the cruise industry and economy for Alaska,” he said.
Tate said the stores have about 18 employees, half of which are from Juneau. Brady said the combination will help local employment and revenue.
“We anticipate bolstering the economy here for many years to come,” said Brady.
• Contact reporter Jonathan Grass at 523-2276 or email@example.com.