A local multiple sport and adventure business has had one of its largest national exposures ever with a recent feature on ABC. The Juneau company Above & Beyond Alaska was recently part of the network’s “Extreme Campout” series on “Good Morning America.”
Company owner and guide Sean Janes and co-guide Ed Shanley took the four-person ABC crew, including show host Cameron Mathison, out to the Hole-in-the-Wall Glacier for some high adventure climbing and trekking.
During the show, Mathison said, “Now I like to think of myself as a pretty adventurous guy but this trip challenged me physically and mentally.”
Janes described some of the events that brought on the host’s sentiment. He also said they were working with a good, athletic crew and so had a lot of fun doing it.
“The whole crew was motivated to do an adventure,” he said.
The crew did an aggressive climb into and out of a 100-foot crevasse and sent their host 75 feet across a tyrolean traverse above a moulin going several hundred feet down. Janes added that on top of the glacier they experienced some strong winds, too.
He said the crew loved the extreme nature of it all.
After spending the night on the glacier, they continued the adventure-on-camera by hiking their way off the Galcier to Grizzly Bar, then back through the forest where the crew found the evidence of bears to be exhilarating.
Mathison says a few times during the segment that the crew was near death, but Janes said this was an exaggeration. He said that safety is of paramount importance there and the adventure was aggressive but done as safely as humanly possible.
“We were never in real danger but it was a very challenging route,” he said.
Janes said the crew used services and products from as many local companies as they could during the course of the adventures, such as serving local fish and beer and using Northstar Trekking and Wings Airways.
Above & Beyond Alaska has had a lot of television exposure over the years. Janes said they’ve worked with anywhere from 55 to 60 film crews, including those from the Discovery Channel, Travel Channel and PBS.
“So whenever these film crews come in on the scene and need technical stuff done they usually end up calling us,” he said.
His wife, Becky Janes, said this spot ranks at the top of the list for getting their name out there. “As far as exposure, I’d say ‘Good Morning America’ is definitely the best exposure we’ve had,” she said.
She said the feeling was mutual and the show’s producer described the trip as one of best segments they’ve done in an outdoor series. She credits part of this to the company’s vast experience in working with film crews.
She said being on the show has given the business a huge marketing opportunity, especially through online use. She said the company is posting the link to the nationally aired show on its website plus social networking sites and other marketing tools as a way to get this local name out there.
The show can be seen at http://abcn.ws/pku5Sc.
• Contact reporter Jonathan Grass at 523-2276 or firstname.lastname@example.org.