Airline awarded for service, innovation

Alaska’s largest airline received the 2012 Joseph S. Murphy Industry Service Award as part of Air Transport World Magazine long-running airline achievement awards.


Alaska Airlines was recognized for its “outstanding performance, innovation and service in commercial aviation,” according to an ATW Magazine press release.

The only North American airline to receive an Air Transport Magazine award this year, Alaska Airlines is the first U.S. carrier to win the service award.

“The Joseph S. Murphy Award honors an individual or organization that makes the airline industry a better place,” ATW Chief Editor Geoffrey Thomas said.

“Alaska Airlines, through its numerous environmental and corporative giving initiatives, has benefited the people and communities in which it serves, as well as has brought credit to the industry as a whole.”

Alaska Airlines was noted for its leadership in technology and customer innovations.

The 75-year old airline leads with its work on satellite-based navigation procedures.

Its “Airport of the Future” is described as a “more efficient check-in process than the traditional ticket counter for travelers and airline workers.”

The generosity of Alaska Airline’s employees also drew attention.

The airline’s 9.600 employees volunteered more than 8,000 hours in 2010 and donated $5.6 million in corporate giving to such organizations as the Make-A-Wish Foundation and Special Olympics.

“We’re honored and very proud to receive this award,” Alaska Airlines President

Brad Tilden said. “In addition to recognizing our airline’s commitment to serving our communities and our own initiative for supporting worthy organizations, it also reflects directly on our employees’ individual dedication to giving back. “

Air Transport Magazine awarded Alaska Airline its Airline Technology Leadership Award in 2011 and in 2003, according to the magazine. Alaska Airline was also the magazine’s 1990 airline of the year.

The 2012 awards will be presented Feb. 13 in Singapore

Launched in 1974, Air Transport World Magazine serves the commercial aircraft manufacturing and support industries.

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