Juneau’s business crowd now has a new local place to stock up on office and home office furniture and supplies.
Walk inside OfficeMax, which opens today at the Nugget Mall, the colors are warm and the layout is welcoming and personal. This new style, the first built from a bare shell, does away with the warehouse feel of larger stores for the intimate feel of a place to buy tablet readers, home office supplies and office furniture for all tastes and budgets.
Located on the east end of the mall, OfficeMax sits across the parking lot from WeeFishie Shoppe, next to Petco.
“This is a big change for OfficeMax. This is the first brand new store of this style,” store Manager Chuck Collins said.
This unique style comes from new store colors, a new “racetrack” style store layout and more human-sized racks combined with the Juneau-specific modifications of a larger furniture display area and larger storage area in the back of the store.
“Logistics ... is always interesting in Alaska, shall we say, and we are not in Seattle so we can’t call down the street and get something sometimes … we have to accommodate that.” Collins said.
The first thing a customer will see is the OfficeMax tech hub. At the center of the store, the hub offers customers services to diagnose and repair personal computers.
The hub also houses touch screen personal computers, laptop computers and Amazon’s Kindle tablets and Motorola’s Xoom tablet.
“Tablets have allowed for mobile work, mobile communication and such,” Collins said. “So of course we sell all the accessories to make that possible for you. You might by a tablet there, you might by a GPS there or anything in between,” he said. “We try to have what you need.”
OfficeMax carries its own brand of proprietary office supplies and home office supplies. The office supply chain makes its own low-cost pen called TUL. It costs right around a dollar. He said OfficeMax will also carry high-end pens, such as Cross pens, that can be given as gifts.
And like most of the things customers will find in OfficeMax’s inventory, there are a lot of options for pens.
“Instead of having two or three choices of pens, you have two or three hundred,” Collins said.
The store also has an entire isle of briefcases and computer bags. It even carries coffee makers for the break room.
OfficeMax will also carry its brand of certain home office supplies, such as binders and file folders. This brand, Divoga, is currently in spring colors.
“Its about making office supplies more than functional,” She said. “But about being fun and fashionable at the same time,” OfficeMax spokeswoman Nicole Miller said.
The sales square footage of the store is a little more than 13,000. It also has a large storage area so Juneau customers will have a better chance of finding what they are looking for on site and can avoid long shipping times, Collins said.
“Anybody that has done business in Juneau knows that not all of your business comes from Juneau,” Collins said. “So we have to be prepared so we can deliver the phoned-in orders that would go to Hoonah or Kake or anywhere in the Southeast,” he said.
Collins, from Juneau, has been in office supply business since the 1980s.
“Juneau’s always been a great place, it is home,” Collins said. “It is a great opportunity for myself,” he said, “and for OfficeMax to be part of one of the best communities on the planet. I’m passionate about business in Juneau and I look forward to servicing Juneau’s businesses.”
OfficeMax started the Alaska Preferred Card to offer discounts to its Alaska customers. “(It) allows business customers to get the best price, the lowest price across the board,” Miller said.
The new OfficeMax also offers a FedEx drop-off and a station where folks can make labels and drop off packages. “FedEx makes a stop here every day,” Collins said.
The first Alaska OfficeMax opened in Anchorage in 1994.
OfficeMax will have an official grand opening and ribbon cutting on Feb. 19.
The store will supply refreshments and hand out gift bags for the first 500 customers who visit the grand opening.
“It will be a really fun shindig on the 19th,” Miller said.
• Contact reporter Russell Stigall at 523-2276 or at email@example.com