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Lemonade Day Alaska gears up for second year

Posted: April 6, 2012 - 12:08am  |  Updated: April 8, 2012 - 12:11am

Alaska’s youth and business owners spanning from Anchorage to Barrow to Ketchikan are gearing up for the second annual Lemonade Day Alaska. Online registration (alaska.lemonadeday.org) is ongoing, with several additional registration and workshop events scheduled to take place leading up to the May 6 event.

A registration event will be Saturday from 10 a.m. to 4 p.m. at the Southeast Conference office at 612 W. Willoughby Ave. Suite B, Juneau.

In just one year, Lemonade Day Alaska — which started in Anchorage last year — has grown into a statewide initiative that provides students in kindergarten through 12th grade the opportunity to learn how to build and operate their own business: the time-honored tradition of running a lemonade stand.

Lt. Gov. Mead Treadwell joins several community supporters, including primary sponsors UA College Savings Plan and ConocoPhillips Alaska Inc., to provide youth with the resources they need to make their business venture successful.

“Lemonade Day is a great opportunity for our kids for many reasons,” Treadwell said. “It helps prepare the next generation to participate in free enterprise. It encourages our children to continue America’s tradition of supporting charities with profits. And it is a great way to celebrate spring, turning lemons into lemonade.”

In addition to financial literacy, youth also learn how to set goals, develop a budget, attract investors, choose a business location and put everything together into a business plan.

Many community partners are supporting Alaska’s budding entrepreneurs by volunteering their time and space to host lemonade stands, and several are offering preparatory workshops on money management, food safety, marketing and stand construction.

After kids cover expenses and pay back investors, they’re encouraged to open a savings account, spend a little and donate a portion of their profits to their favorite local charity.

In 2011, Lemonade Day Alaska’s inaugural year, 1,100 youth earned more than $94,000 — $19,000 of which was donated to various charities — and 250 kids opened savings accounts. Event organizers hope to have 3,500 young entrepreneurs in more than a dozen communities across the state for this year’s event.

Lemonade Day Alaska is hosted by the University of Alaska Anchorage College of Business and Public Policy, University of Alaska Center for Economic Development and University of Alaska Fairbanks School of Management. For a complete list of sponsors and partners, and for registration and ways to get involved, visit the Lemonade Day Alaska website at alaska.lemonadeday.org.

For more information contact: Johnna Golden, state director, Lemonade Day Alaska at 907-786-5445 or at jlgolden@uaa.alaska.edu or Arielle Parker, Southeast Alaska region coordinator, Lemonade Day Alaska, at 523-4353 or at arielle@seconference.org.

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