JCVB holds board retreat with new Executive Director

Nancy Woizeschke, formerly with the Alaskan Brewing Company, has been named the Executive Director of the Juneau Convention and Visitors Bureau.

The friendly smile and outgoing personality of Nancy Woizeschke was not that long ago shared directly with Juneau’s visitors as they disembarked cruise ships downtown or went to the visitors center. Now, as incoming president and executive director, Woizeschke can further infuse her enthusiasm into the culture of the Juneau Convention and Visitors Bureau.

Woizeschke’s new position was announced on Feb. 5. She was presented to Juneau's business community on Thursday during the Chamber of Commerce Business Roundtable lunch.

Woizeschke is a Minnesota native, from a place "where you could stand on a soup can and see four different states," she said. She fell in love with Alaska on her first visit 16 years ago.

"I moved to Juneau, sight unseen,” she said, sharing that she relied on information from the Juneau Convention and Visitors Bureau to make her decision, "I see that as fate giving me a helping hand."

Woizeschke worked her way up from the ground floor at the JCVB. As soon as she moved to Juneau, Woizeschke said, she joined the JCVB as a volunteer.

"I love to greet folks down on the docks and hand our maps and answer questions," Woizeschke said. Over the years she said she has been given the opportunity to enjoy a lot of the visitor experiences Juneau businesses provide.

Eight years ago, Woizeschke threw her hat in with a local experience-provider of considerable note — the Alaskan Brewing Company. She worked in the brewery's retail and marketing department for the better part of a decade and represented the brewery at the JCVB.

She was elected to the JCVB’s board of directors four years ago.

As board secretary and treasurer, Woizeschke said she became familiar with the organization's operations and finances and its "fantastic" staff. She gave credit to her predecessor for the team she inherited.

"I feel very fortunate that Lorene Palmer left me with leadership and volunteers," Woizeschke said. Palmer held her position for about 10 years before leaving in November 2012 to become state Director of Economic Development.

"She built a really good foundation for me."

Though Woizeschke officially takes the helm on March 4, she will join the JCVB board at its annual retreat, which kicked off Friday, calling it "our first opportunity to re-look at things and maybe refresh our image a little bit."

Woizeschke said in the beer marketing world, marketers want to get people to "take that first sip." She said a similar strategy holds true when marketing Alaska.

"Once they come here and see what we have to offer," Woizeschke said, "I don't think that people can help but be hooked."

• Contact reporter Russell Stigall at 523-2276 or at russell.stigall@juneauempire.com.


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