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A different kind of mob

Posted: April 2, 2014 - 12:05am
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Dan Fabrello, right, Mitch Jackson, Eric Eriksen and Lance Stevens, left, look to spend their money during the cash mob at Trove on Tuesday.  Michael Penn | Juneau Empire
Michael Penn | Juneau Empire
Dan Fabrello, right, Mitch Jackson, Eric Eriksen and Lance Stevens, left, look to spend their money during the cash mob at Trove on Tuesday.

Forget your dancing shoes, but not your wallet — the Juneau Chamber of Commerce organized its first “Cash Mob” event, similar to a “Flash Mob” but with locals gathering at a local business to spend a little money. Using social media platforms like Facebook, the chamber encouraged Juneau residents to visit Trove at 3 p.m. Tuesday armed with $20 to spend. The goal is to boost local businesses in an era of online giants like Amazon. Dozens attended the event and other businesses were encouraged to sign up to participate in future cash mobs.

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