Fashion, shopping event aims to raise money, self-esteem

Local fashion will be on display Saturday, with the intent of helping build self-esteem in the Juneau community.

The third annual Style-O-Rama fashion show and shopping event will take place from 4-8 p.m. this Saturday, sending all of its profits a new WOW (Women of Worth) project that will fund self-esteem and confidence-building activities for local Juneau women.

A fashion show and no-host bar at the Red Dog Saloon will start the evening, featuring fashion designed by locals and a collection of clothing that “really works for living, working and partying in Juneau,” according to a release. Doors open at 4 p.m. and the fashion show starts at 4:35 p.m. Attendees must be 21 or over, or be accompanied by a legal guardian, to attend the show.

After the show, attendees will embark on a six-stop shopping spree downtown. Each store will feature new holiday collections and gifts. The shops are Shoefly, Downtown Dames, Resolute, Bustin’ Out Boutique, Annie Kaill’s, Pretty Please, Love & Matter, Alaskan Brewing Company Depot and Freya.

Guests will be eligible for prizes and one attendee will win a grand prize of a local shopping spree worth more than $1,000. The first 130 people to arrive will receive a free swag bag with gifts and “one night only” offers. Tickets can be purchased on Eventbrite.com by searching “Style-O-Rama.” VIP tickets are $20 and standing-room only tickets are $12.50.

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