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Lies, damned lies and advertising

Posted: May 15, 2012 - 12:01am

The television commercial is designed to spark outrage. “Billions of taxpayer dollars spent on green energy went to jobs in foreign countries,” it intones. “The Obama administration admitted the truth — that $2.3 billion of tax credits went overseas, while millions of Americans can’t find a job. ... American taxpayers are paying to send their own jobs to foreign countries.”

But the widely broadcast anti-Obama ad, paid for by a conservative group called Americans for Prosperity, is highly misleading — a slick pastiche of untruths, half-truths and exaggerations. And it’s a prime example of what’s gone wrong with political advertising.

Who put up the $6.1 million to air the Americans for Prosperity commercial? None of your business.

That’s the problem with the independent committees gearing up to flood the airwaves with “issue ads.” Because their backers get to remain largely anonymous, they don’t seem to feel much duty to stick to the truth.

Take the green energy commercial from Americans for Prosperity. Like most political advertising, it looks and sounds authoritative. It even quotes newspaper stories to make its case.

But did $2.3 billion of tax credits go overseas? No; the $2.3-billion figure is the total size of the Energy Department’s tax credit program. About half of that money went to foreign companies or their U.S. subsidiaries, but all of it was allocated for projects to create American jobs. One of the biggest grants, for example, went to a German company — Volkswagen. But it was for a plant to build clean vehicles in Chattanooga, Tenn.

Here’s another claim from the commercial: “$1.2 billion to a solar company that’s building a plant in Mexico.” The words are technically accurate but once again misleading. That $1.2 billion — and it was in loan guarantees, not grants — went to a company called SunPower to help build a solar facility in California. The same company also built a plant in Mexico, but that was an entirely separate project, not financed by the U.S. taxpayer.

It’s true that some federal money went overseas to buy parts for wind turbines and high-efficiency bulbs for traffic lights (when U.S. manufacturers couldn’t meet the demand fast enough, the government says). But that’s not what the commercial says.

There are plenty of legitimate criticisms that can be aimed at the Obama administration’s green energy programs. I’ve made some of them myself. But doesn’t it tell you something that Republicans in Congress, led by the normally ferocious Rep. Darrell Issa, R-Calif., looked at the charges that taxpayer dollars were going overseas and never even held a hearing to air the complaints? They knew the flimsy accusation couldn’t withstand scrutiny.

That constraint doesn’t apply to Americans for Prosperity, though. It doesn’t have to answer to voters or run for reelection; its constituents are the unnamed donors that paid for the ad.

Americans for Prosperity has declared itself a tax-exempt “social welfare organization” under the Internal Revenue code, which means its official purpose is to educate the public about civic issues.

Some of the group’s backers are known. Charles and David Koch, the billionaire owners of Wichita, Kan.-based Koch Industries, were among its founders. It has four directors, including James C. Miller III, a former aide to President Ronald Reagan; and Art Pope, a former North Carolina state legislator. But they choose not to say who put up the $151 million that AFP plans to spend during the 2012 election cycle, not all of it on political advertising.

I sent messages to the Koch brothers and all four directors last week asking if they were willing to disclose their contributions. The only reply came from a Koch Industries spokeswoman, who confirmed that David Koch and his company support AFP but offered no details.

To its credit, though, the organization’s staff responded energetically — and vigorously defended every allegation in their advertising.

If money goes to Volkswagen or any other foreign company, they said, some of it probably ends up overseas, in the form of profits or managements costs. “We feel very comfortable with our message,” said Tim Phillips, AFP’s president.

Not surprisingly, he disagreed with my contention that his donors’ anonymity made it easier for the organization to play fast and loose with the facts. “The more incendiary and wild an ad is, the less credible,” he said. “We didn’t call President Obama a bad man.”

AFP isn’t the biggest of these organizations. Crossroads GPS, advised by former George W. Bush strategist Karl Rove, says it hopes to spend $300 million, along with its “super PAC” cousin, American Crossroads, which can endorse a specific candidate.

Democrats are scrambling to build super PACs and other independent committees too, but their efforts have been dwarfed by conservative successes.

This isn’t about partisanship, though. Obama’s campaign advertising has stepped over the line too. His campaign recently ran a commercial accusing Romney of sending U.S. jobs overseas when he was an executive at Bain Capital, but two of the ad’s three examples occurred after Romney left the firm.

The difference is that when a candidate’s campaign makes a spurious charge, voters can call him on it. When an independent committee makes a spurious charge, who you gonna call?

It wouldn’t be tough to solve the problem. Congress could pass a law requiring groups that wage political campaigns to identify their donors (although so far, Republicans have blocked Democrats’ efforts to do that). Or the Internal Revenue Service could crack down and yank the tax-exempt status of groups that are political action committees in flimsy disguise. But the IRS moves slowly, at least on an issue as sensitive as this.

Neither one is going to come to our rescue between now and November. Fellow voters, we’re on our own.

• McManus is a columnist for The Los Angeles Times.

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Latitude58
14738
Points
Latitude58 05/15/12 - 07:23 am
6
2

Why not lawsuits?

If these organizations are going to issue false advertisements, could a civil suit be filed? And could that suit force the organizations to divulge their contributors?

When a politician spouts lies, they get called out for them and punished at the polls. If a company made false claims about their products in their advertising, they could be sued. What handle do we have to hold these organizations accountable?

Either we figure this out or our democracy gets flushed down the toilet...even faster than it already is.

Mama T
2401
Points
Mama T 05/15/12 - 07:58 am
3
3

end tax protection

and make them reveal their funding sources.

This is BS!

skirkz
6719
Points
skirkz 05/15/12 - 08:22 am
2
2

Talk to the Supreme Court.

Corporation, including non- profit, are citizens and are allowed to campaign for the candidates of their choice. Candidates don't have to approve the campaigners opinions or accuracy. It's a free country and corporations get a vote. What can you do?

Mama T
2401
Points
Mama T 05/15/12 - 09:12 am
2
2

Make it Illegal to lie

and hold the doners accountable. Sheesh...
Jail time and fines and restution for damage just like everyone else

Grendel
1151
Points
Grendel 05/15/12 - 09:42 am
2
0

It's marketing, is all

it is illegal to provide a false official statement, but paid advertising is another matter. Like all marketing it has a target set in mind. Outside that target set it may be perceived as a lie, but then you'd need to call in the Truth Police -- and who do they report to?

wmolson
4515
Points
wmolson 05/15/12 - 11:05 am
0
1

A list I wish I had kept

Before the Supreme Court's decision deciding corporations are "persons" and have all the rights of a private, living human being, someone sent me a long list of court decisions going back to the 19th century. Those decisions all said that corporations are businesses that need to be regulated.
I'm not a historian of legal decisions, nor an attorney, but does anyone have a list like that available??
There seems to be just two solutions - limitations on campaign spending and term limits. I doubt either will ever get passed in Congress by those who enjoy the "good life" and don't want any changes.
Just my opinion.

spiff
617
Points
spiff 05/15/12 - 11:29 am
3
1

Conspiracy theories start this way

"The Truth Police?" Good grief. I'm guessing we'll see a post shortly that accuses the Obama Administration of having a "Truth Czar" that's not accountable to the voting public but is an outrageous violation of the Constitution ... blah, blah, blah.

The point is this: for American voters to make informed decisions (those of us who think that's important anyway), they need facts. Information. McManus is saying we aren't getting the necessary information to make an informed decision because there is a cloak of secrecy around SuperPACs that have all the benefits of a nonprofit and none of the accountability.

Corporations consist of individuals and those individuals that are also American have as much freedom as any other American. The corporation itself is not an individual nor does it have a mouth with which to exercise freedom of speech nor arms to exercise the right to carry a gun.

lvmykyk
1805
Points
lvmykyk 05/15/12 - 11:33 am
0
2

response to campaign spending

These groups and their ads are a direct result of campaign finance reforms. Can't donate to the candidate of your choice, so you take your big money and run ads against the other candidate. In an attempt to put a stop to some of the nonsense a big loophole has been created.

The fringe on either side are going to continue this. In this sound bite loving society it works. People don't care about facts unless they are short enough to be a status update on their facebook.

ken dunker II
3339
Points
ken dunker II 05/15/12 - 01:11 pm
2
1

Free speech v. blitzkrieg advertising.

Columns like the one above is free speech in action shedding light on nefarious propaganda. Unfortunately such disclosures pale in comparison to the $300 million super-PAC carpet bombing of disinformation. Intent can be defined by how many slivers of truth are slipped in for credibility, but damages would be hard to nail down so civil suits would be a stretch.
I would relish more of this investigative journalism, though.
Obama's slip-up regarding Romney's involvement with Baine Capital pales in comparison to the faceless, nameless and libelous conservative super-PAC efforts shown here to hide behind some IRS loophole for cover. Just because the candidates can distance themselves from the splatter does not mean I will not hold them responsible at the polls.

30YearResident
2725
Points
30YearResident 05/15/12 - 02:32 pm
3
0

Due Diligence

It's the responsibility of the voting public to get informed. It's an action people, not passive. Sitting in front of the tube absorbing television commercials as truth has been this country's issue from the moment tv's hit the market. The American public is a gullible target. Actions speak louder than words from a paid voice-over "actor". Check resumes and voting records; engage with your legislator; talk to your friends; debate political motivation. It's your choice.

wren
873
Points
wren 05/15/12 - 06:32 pm
3
0

Well...

It's nice of us to give our funds to foreign companies, and I know they went to foreign companies to create jobs in the U.S., but why couldn't that money have gone to U.S. companies to create U.S. jobs. The profits for Volkswagon will go back to Germany. Sure, U.S. jobs, but the end result will be Germany being better off. Same with the rest.

I know some of you hate conservatives or feel they are misguided, and I'm the last person to be grouped with Republicans or Democrats for that matter, but I believe the money should have stayed here for our businesses.

It's like the shops downtown. Sure, they bring in money from tourists, but wouldn't it be nice if they were locally owned stores still bringing in money from tourists? Maybe local shops could sell "real" native art rather than Chinese thefted native art. Maybe we could sell products we produce rather than deport profits to foreign S-Corps.

The article may not be to your liking as it is misleading, but in all reality, U.S. money is U.S. money and should be used for U.S. businesses to create U.S. jobs. There is no reason other countries should be a part of it. These are our tax dollars, not Germany's or Mexico's. Money Americans worked for and trusted to our government to spend to prosper the U.S.

Calypso
6974
Points
Calypso 05/16/12 - 08:57 pm
0
3

"The chairman of First Solar,

"The chairman of First Solar, speaking to a House subcommittee on Wednesday, admitted that his taxpayer-backed company has created more jobs overseas than it has within the United States.

The Republican Party and the Weekly Standard flagged the admission from an exchange this morning between California Rep. Darrell Issa and First Solar’s Mike Ahearn.

“In sheer numbers — sheer numbers, most of our full-time [workers] are outside the U.S.,” Ahearn said.

First Solar has received approximately $3.1 billion in loan guarantees from the Department of Energy for three separate projects."

AFP can put out any ad they wish - it's up to the voter to vet what is being said. I would tend to believe what they say because I happen to think that AFP is a credible organization.

What I would be more weary of is this political, partisan hack and fact vs fiction in his columns. He has a reputation and is doing plenty of spinning to make his side look aboveboard.

When Mr. McManus starts whining about Media Matters and their tax exempt status, then maybe I'll sit up a little straighter and listen to what he has to say. Right now he's just ragging on Rove and the Koch brothers.

Boo hoo for the left because they don't have any influential PACs!!

swimmergirl
4371
Points
swimmergirl 05/16/12 - 04:15 pm
0
0

30 year, nicely said

wren - try going for ONE day not purchasing something that was not produced in the U.S. Like it or not, we live in a global economy. I get your point - and tax loopholes and write-offs for sending funds and jobs overseas should stop - how about some incentives to keep jobs here instead.

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