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Outside editorial: Mayor Bloomberg and the Big Gulp

Posted: June 5, 2012 - 12:00am

The following editorial appeared in the Los Angeles Times:

New York Mayor Michael Bloomberg has been on a years-long crusade against obesity, or at least against the cultural and commercial forces that promote it. In his latest step, he’s proposing to ban the sale of super-size sugary drinks by restaurants, cinemas, street vendors and stadium concessionaires. The move exemplifies the tension between individual liberty and societal responsibility that’s particularly acute in the field of public health. Americans cherish their freedom to live as they choose, without “nanny state” dictates from the government. But because they’re not willing to deny medical care to people who urgently need it, society has to pick up the tab for those who make heedless choices. Striking the right balance between the two will be one of the central challenges for government in the coming decades, as rising health care costs put an increasing strain on federal, state and local budgets.

Almost everything government does restricts the freedom of the governed in some way. Spending programs have to be paid for with taxes that leave people less money to use as they see fit. Laws limit what people can do without risking fines, lawsuits or incarceration. People tend to accept these limits without complaint when there’s a clear connection to public safety and civil order, or a clear benefit from the spending that’s proportionate to the cost.

The support weakens when the connection to public safety isn’t so clear or the benefits are more abstract. For example, seat belt laws are widely supported: There’s no question that they save lives and reduce the severity of injuries. But when the federal government lowered the speed limit on all interstate highways to 55 miles per hour in 1974, numerous states rebelled, insisting that there was no public safety reason for such a low limit in rural areas.

Similarly, the public accepts some governmental intrusion into what people eat and drink. There is an assortment of restrictions on alcoholic beverages, including a minimum drinking age, drunk-driving laws and regulations governing when and where liquor may be advertised. There are food safety standards and nutritional mandates on school lunch programs. Manufacturers have to list the ingredients, calorie and fat content of packaged foods, and local governments are increasingly demanding the same kinds of disclosures from restaurants.

But telling the average person that he has to eat X or cannot eat Y goes a step further. It intrudes on personal decisions that consumers make with their own dollars that affect just their own bodies. That’s what makes even a relatively tame proposal such as Bloomberg’s big-cup ban so controversial. Bloomberg’s plan, which is pending before the city’s Board of Health, would outlaw the sale of sweetened drinks larger than 16 ounces. But somewhat arbitrarily, it wouldn’t apply to groceries or convenience stores, to calorie-laden lattes or fruit juices, or even to restaurants that offered two 16-ounce sodas for the price of one.

The mayor’s initiative also rests on a shaky scientific foundation. Researchers have found that people who regularly drink soda are more likely to be overweight, and that those who increase their soda intake have a greater chance of becoming obese and diabetic. But there’s little data to support the idea that a ban on large cups and bottles of sugary beverages would make a real difference in obesity, especially a ban as porous as the one Bloomberg has proposed.

Considering that 36 percent of the U.S. population is obese, far too many Americans aren’t connecting the dots between weight and chronic disease, particularly diabetes and heart disease. And that’s not just a personal health issue. Studies have shown that preventable diseases linked to behavioral choices are responsible for about half the premature deaths in the U.S. annually, and for much of the demand for costly medical care. At least some of those costs are borne directly by Medicare, Medicaid and other taxpayer-funded public programs, and indirectly by healthy people who carry private insurance.

The larger and more difficult question for the public is where to draw the line between an appropriate government effort to improve public health and an inappropriate interference with individual autonomy.

New Yorkers have given Bloomberg a lot of leeway on health issues so far, which suggests his views reflect their concerns about diet and obesity. Others who follow his lead may not find their constituents to be so tolerant.

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Grendel
1151
Points
Grendel 06/05/12 - 07:46 am
3
3

Then I'm gonna need two cokes,

and make it two snicker bars as well.

Latitude58
14742
Points
Latitude58 06/05/12 - 08:43 am
1
8

I support...

...your choice, Grendel.

If we're going to bear the cost of Grendel's poor choices by covering his healthcare when he becomes a diabetic (assuming he's not one already), then it's only fair that Grendel help foot the bill.

The simplest way to do that would be to impose a tax on sugar (and corn syrup and every other sugar variant) that would go directly into funding Medicare, Medicaid, and the VA. No one is stopping Grendel from enjoying his two cokes and Snickers, but it'll cost him a few extra bucks for the privilege.

I'll bet manufacturers would scramble to eliminate sugar from their products.

swimmergirl
4371
Points
swimmergirl 06/05/12 - 08:57 am
1
5

Hear hear, Lat!

Great idea. Sugar (high fructose corn syrup) is in EVERYTHING, mostly because we subsidised the corn industry for so long. It is in tons of products it has no need being in - for example - Ketchup, Jerky, Pretzels.

I would agree with such a tax, if for no other reason than to get sugar out of so many of our foods that it doesn't need to be in.

akjim
3003
Points
akjim 06/05/12 - 09:15 am
5
3

Don't want it, don't eat it.

Don't want it, don't eat it. Sheeple now outnumber people.

islander
1257
Points
islander 06/05/12 - 09:21 am
3
6

personal responsibility

is the heart of the problem. Parents are ready and have sued school districts becasue their overweight pork-chop kid once had a chicken nugget at school. When informed that pork-chop kid age 11 is currently overweight by 60 pounds they do not want anyone tell them what is best for their child. They expect any medical issues to be treated by and paid for by some insurance company while complaining about the cost of health insurance.

I'd don't know that I want no-one to be able to buy that 64 oz soda. I doubt an 8 foot tall bill board behind the soda stand describing the health issues of consuming that 64 ounces is going to be read by those in line so they would chose to not buy the soda. What I dislike the most is the cost I pay for their kids health problems related to those 64 ounce drinks.

Grendel
1151
Points
Grendel 06/05/12 - 09:23 am
3
2

that's a wopping IF

because once you start down that road there's nothing stopping a strictly regulated and regimented way of life entirely based on adherence to healthy lifestyle choices. The govt will define what's sinful and assess the tax on it. BTW, there's no reward for making healthy lifestyle choices (except, perhaps, longevity), only penalties for poor choices.

kiss those hilarious Superbowl commercials good-bye.

Persnickety Persimmon
4173
Points
Persnickety Persimmon 06/05/12 - 09:29 am
0
9

Well, Grendel, maybe you

Well, Grendel, maybe you should stop expecting to be rewarded for not engaging in poor behavior. That's an entitled attitude if I've ever heard one. When I was a kid, I got spanked or grounded for bad behavior; my parents didn't give me $10 to stop throwing a tantrum.

I'm ALL for taxing unhealthy foods.

Calypso
6974
Points
Calypso 06/05/12 - 09:34 am
7
4

What's more frightening is

What's more frightening is the mindset of people like Bloomberg - tyrant is appropriate.

This is exactly why most of us don't want government near our healthcare. Do you see the power these bureaucrats will exert?

How 'bout we get more people back to work and off the government dole for everything in their lives - like housing, food, healthcare, cell phones. The mind is a terrible thing to waste...

And why are there no restrictions on what food stamps (is that pc anymore) can buy? How much of our taxpayer money is spent on pop?

Did you see where Bloomberg reportedly donated $500,000 to California's cigarette tax increase, which they are voting on today? His tyranny is spreading!

kpawsuh
10144
Points
kpawsuh 06/05/12 - 09:40 am
6
1

Dont need a tax, just stop

Dont need a tax, just stop the subsidy. I have no problem with sugar. Natural sugar, not processed sterilized corn products or beet products. Cane sugar and honey are healthy good tasting and in many respect good for you in moderation. Quit subsidizing the crap and it will no longer be profitable to put it in everything...

Grendel
1151
Points
Grendel 06/05/12 - 09:43 am
3
2

@Pp

I wouldn't expect anything less from you.

$10 to STOP throwing a tantrum is like paying someone not to eat that snickers. Was that a slip or the way you see things?

Milspec.
2621
Points
Milspec. 06/05/12 - 10:22 am
6
2

Clown:

This is why Bloomberg is nothing but a clown.

“New York City Mayor Michael Bloomberg doesn't want New Yorkers super-sizing sugary drinks, but employees at the media and financial information company he founded can guzzle all the free soda they want while they work.”

http://www.foxnews.com/politics/2012/06/05/no-soda-limit-at-bloomberg-co...

30YearResident
2729
Points
30YearResident 06/05/12 - 10:44 am
6
2

Other options

Where do we draw the line in the sand people? Are we or are we not a "free" country? Can we not focus on education and providing opportunity, rather than squashing free choice? Provide incentive rather than discourage? Sure, it's easy to stand on a soap box and broadcast your disdain for unhealthy decisions and then support government regulation to erradicate the problem. It's much more difficult to support freedom of choice, because that would require education and ownership, and pride and positive reinforcement - who has time for that?!

spiff
617
Points
spiff 06/05/12 - 01:06 pm
3
2

End Corporate Farm Subsidies

and much of this will go away. Why are we subsidizing, with tax payer monies, an industry that basically poisons its users? Sugar is toxic to the body and has absolutely no nutritional or chemical benefit to human beings. So, other than putting a great deal of money in a few pockets, America is only harmed by these subsidies - in rising obesity rates and all that entails as well as to our pocketbooks.

Wish we heard as much hue and cry from CINOs about corporate welfare as we do about social welfare. Too much to ask apparently.

curtis
4028
Points
curtis 06/05/12 - 03:11 pm
2
0

I still like the way

I still like the way Bloomberg announced this on Doughnut Day.

Grendel
1151
Points
Grendel 06/05/12 - 03:39 pm
0
1

@Spiff

ending subsidies I'm on board with; but you make sugar sound so, so...evil. I'm not sure I'd want to live in a world without sugar, or coffee, or corn flakes for that matter.

Latitude58
14742
Points
Latitude58 06/05/12 - 09:53 pm
1
0

@Grendel

Keep it up with those cokes and snickers and you won't have to worry about living in this world.

spiff
617
Points
spiff 06/08/12 - 03:51 pm
0
0

@Grendel

I don't think sugar is evil or good ... it is what it is. I eat plenty of it myself and I'm not saying don't eat it at all ... just don't pretend it's not causing damage to your body.

And coffee is healthy (it's the cream and sugar that are the problem).

Corn flakes, on the other hand, not so much. Most of the corn used for human consumption is now genetically modified (unless it's organic). Since the USDA and the FDA didn't require much in the way of testing to see if the GMO products were safe, it's a bit of a gamble. If you end up with a 3rd eye or some sort of skin fungus, maybe cut back on the corn flakes.

Here's the social/political conundrum. I, as an individual, can stuff my face with processed foods, sugar and salt. Then, because I don't have insurance, everyone else gets to help pay for my diabetes care or my heart surgery or my cancer or ... so what's the answer to deal with that? Bloomberg's response is just silly ... but we do need to figure this out as our eating habits are, in large part, the reason for skyrocketing health care costs. If you can give me a suggestion without denigrating anybody ... I'd love to hear it.

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