Accountability. It’s a big word and a big concept — one that is becoming increasingly important in both the public and private sector.
In the non-profit world, accountability is becoming a critical part of the culture. Non-profit programs need to be accountable, not only to their funders, but to their clients, volunteers and program participants. Non-profit organizations need to be clear about what they achieve (the needs they address and the outcomes they produce), why those achievements matter, and why those outcomes are worth investments of time and money.