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Alaska tourism survey finds fewer border crossings

Posted: March 27, 2012 - 12:13am

FAIRBANKS — A tourism survey finds that the once-common sight of RVs driving Alaska’s roads and highways is becoming more of a rarity.

The survey commissioned by the Alaska Department of Commerce says of an estimated 1.56 million out-of-state visitors in 2011, only 69,300 were highway and ferry visitors. That is a dip of 18 percent since 2006. Overall, the money they spent fell from $111 million to $71 million between 2006 and 2011, according to the Fairbanks Daily News-Miner .

The survey, which is done every five years, shows that border crossings at the Top of the World Highway, the Alaska Highway and the Haines Highway slipped a combined 26 percent from 2006 to 2011.

Heather Haugland, project manager of the survey conducted by the McDowell Group, said the drop in road traffic disproportionately affects communities in the Interior, which rely more on highway visitors.

“Certainly, Fairbanks has been a victim of that (shift),” Haugland said.

Rising gas prices are part of the reason for the dip in road travelers, tourism officials say, but time also appears to be an issue.

The study found that even among retirees, fewer people have a month to spend on a leisurely drive to Alaska and back.

“Americans have a time deficit, even retirees,” said Deb Hickok, executive director of the Fairbanks Convention and Visitors Bureau. “The reality is, the consumer is changing.”

Since the number of visitors peaked in 2006, the industry has seen major changes. The global recession saw Alaska visitor numbers plummet in 2009, and those numbers have only gradually recovered.

Since visitors to Alaska peaked at about 1.7 million in both 2007 and 2008, they’ve slipped down to about 1.56 million in 2011. Those declines have stopped for the first time since the recession, however, with a 1.6 percent increase last summer from 2010.

Scott Reisland, the owner of Denali Grizzly Bear Resort, said he’s seen the changes firsthand.

RV traffic has plummeted so much in the past decade that he closed down a 98-space park near Denali National Park at the end of last summer. Only a second RV park he owns, with just 24 spaces, will reopen.

“It’s a long-haul destination, and people are staying closer to home,” he said.

Hickok said she’s eager to see what an upcoming report on winter tourism reveals, saying there are indications that Alaska is making big gains as a winter destination.

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kpawsuh
10138
Points
kpawsuh 03/27/12 - 07:33 am
2
2

Fewer RV's on the road? And

Fewer RV's on the road? And how is that a bad thing?

chipthoma
239
Points
chipthoma 03/27/12 - 08:06 am
4
1

RV Tourism

Old saying and simple math:
If the price of gas is up, RV's to Alaska are down.

joegeldhof
78
Points
joegeldhof 03/27/12 - 08:22 am
3
2

Change

The change in visitor arrival and visitation patterns is linked, in part, to increased fuel charges but there are other factors at work as well. Demographic changes and work and recreation patterns matter. Older visitors with relatively more time to travel and accustomed to motoring were prime RV users. Younger visitors have less time and in any event are more accustomed to using aviation to travel. It helps that flights to and from Alaska have increased. The point is that many factors contribute to the decline of visitors via RV's.

Overall, there are more tourists coming to Alaska compared to historical records. What is evident is a shift in how and why the tourists arrive. A large number of tourists arrive via cruise vessels. The largest number of "independent" tourists arrive via airlines or air charter operations. Because independent tourists spend significantly more on a per capita basis while visiting Alaska, it is essential to support and promote arrivals via aviation instead of being nostalgic for the days when road and ferry arrivals were high.

What is obvious is that the downturn in tourism travel to Alaska wasn't related to who controlled Congress or how much cruise tourists were charged in terms of a head tax. Demographics and the economy matter. Patterns in how people travel change. Alaska should double down on promoting travel to Alaska via air if we want to grow the tourism sector of the economy in a thoughtful manner.

dartbucks
1058
Points
dartbucks 03/27/12 - 10:12 am
2
0

One thing that has prevented

One thing that has prevented my family from going north for a driving vacation, is our reluctance to go through the hassle and expense of getting a passport.

kpawsuh
10138
Points
kpawsuh 03/27/12 - 10:33 am
1
0

I think as TSA continues to

I think as TSA continues to grow and "protect" us, you'll see airline travel going down as well.

Treyshawn DaSheed
261
Points
Treyshawn DaSheed 03/27/12 - 02:30 pm
0
2

RV

The fewer dem RVs on the road, the betta. Y'all uglyin' up the roads. I tolerate even a scion or subaru baja over tha RV, and those rides burn my lenses every time yo. Keep visitin' dis state but damn y'all gotta look better doin it.

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