FAIRBANKS - The Yukon Quest is working on a final drive to increase revenues for this year's race. The advertised purse of $150,000 will not change, but race expenses are being carefully reviewed.
The Yukon Quest made the last-minute call for support in an effort make up the decrease in sponsorship and rising race expenses.
"The economy has impacted many events this year and the Yukon Quest has been fortunate to have many loyal sponsors. It has not been unscathed though, by a decrease in spending by businesses," said Wendy Morrison, executive director of the Yukon Quest International Association Canada. "This year, even small sponsorships, advertising purchases and cash contributions will make a difference."
"We have an amazing line up this year and the race is predicted to be an exciting one," said Marti Steury, executive director of Yukon Quest Ltd. Alaska. "The support that we receive is outstanding and this year, we just need a little more. We are proud that the purse has not been impacted but also want to ensure that we run a smooth professional race for the mushers."
Individuals and businesses can donated by contacting the Yukon Quest office in Whitehorse at 867-668-4711 or in Fairbanks at 907-452-7954, or visiting www.yukonquest.com/site/support-the-yukon-quest.
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