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Morris purchases Capital City Weekly

Heimbigners also sell monthly Boat Broker

Posted: Tuesday, March 09, 2004

Morris Communications, the parent company of the Juneau Empire, has purchased Capital City Weekly and a monthly boating publication from Renda and David Heimbigner of Juneau.

The sale, effective March 3, marked the end of a 24-year run for Renda Heimbigner, who also served as publisher of the weekly.

"It was an opportunity to work with incredibly creative people," she said. "It was an opportunity to work in a situation where your efforts had an immediate impact."

The acquisition by Morris will afford the paper's 10 employees more resources and better professional training, she said. Terms of the sale were not disclosed.

Jim Currow, executive vice president for the Morris Publishing Group, said Capital City Weekly will be a good fit among the company's other publications, and a welcome addition to Morris' other Alaska newspaper holdings in Kenai, Homer, Eagle River and Anchorage.

"The purchase of the Capital City Weekly represents what we think is a great opportunity to complement our efforts at the Juneau Empire, as the two publications have many strengths individually and some that can be realized collectively," Currow said. "To play on the strengths of both publications enhances the ability of each to better serve not only Juneau but the areas around it."

The first issue of Juneau's free weekly newspaper was published on Oct. 8, 1980, by owner Pat McCarthy. Heimbigner worked for McCarthy in advertising sales and purchased the publication six months later.

The paper first began as a 6,000-circulation shopper, mainly consisting of classified advertisements. Gradually it added news and feature stories about the people of Southeast Alaska, she said, claiming it has a circulation of 20,000.

Morris also bought Heimbigner's Boat Broker, a monthly marine and outdoor recreation magazine which Heimbigner says has a circulation of 14,000.

The Capital City Weekly will remain a publication separate from the Empire, Currow said.

• Tara Sidor can be reached at tara.sidor@juneauempire.com.



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