Newspaper ads sagged to a 25-year low in 2010

Posted: Wednesday, March 16, 2011

SAN FRANCISCO — Newspaper advertising has sunk to a 25-year low as marketers shift their spending from print to the Internet.

The nearly $26 billion spent on newspaper ads last year is the lowest amount since 1985 when the total stood at $25 billion. Adjusted for inflation, the 1985 volume would translate to about $49 billion today.

The 2010 figures were released Tuesday by the Newspaper Association of America, the industry’s biggest trade group.

A four-year slump in print advertising has squeezed newspaper publishers because it has dramatically shrunk their main source of income. Newspapers brought in more than $47 billion from advertising in 2005.

The financial crunch has been gradually easing since 2009. Newspaper advertising totaled $7.3 billion in last year’s final three months, down 4.7 percent from the prior year.



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