Input sought on content changes

Posted: Sunday, March 17, 2002

Readers may have noticed requests in the Empire urging participation in various readership surveys. The Empire is in the midst of an ambitious effort to improve the content and packaging of the newspaper with the end goal of making the newspaper more readable and pertinent.

Many of the changes we are considering have been drawn from research gathered from an industry-wide Readership Initiative launched in 1999. The initiative is a collaboration of the Newspaper Association of America, the American Society of Newspaper Editors, and a number of other industry institutions.

Information for the study was culled from 100 newspapers and more than 37,000 individuals in the most ambitious newspaper readership study ever conducted.

The study identified several key areas for improvement, and laid out a plan for growing newspaper readership. We are supplementing this information with the research that we are conducting locally in the paper, on the Internet and through focus groups. We plan to introduce the improvements to the paper sometime in mid-summer.

This is your opportunity to weigh in with your preferences. Since the ultimate goal is to improve the relevance of the Empire to your specific interests, we hope that you will take the time to register your views. Our thanks to those who have participated to date.

Don Smith

dssmith@juneauempire.com

586-1428



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