Business Digest

Staff reports

Posted: Friday, April 01, 2005

April business seminars planned

The Juneau Small Business Development Center will hold seminars on creating business plans and sharpening selling skills in April.

The classes will be held on the third-floor conference room of the Juneau Empire Building, 3100 Channel Drive. Each will cost $25 and require pre-registration. with the SBDC.

"Creating a Business Plan" will be held from 6 to 9 p.m. Wednesday. Presenter Jackie Stewart said the seminar plans to guide participants through the process of developing formal plans for loan proposals, planning business start-ups and developing growth strategies for existing businesses.

The SBDC will offer free, confidential counseling to help with business planning and will review plans after the seminar.

On April 27 from 6 to 9 p.m., Karen Wilke will present Sharpening Your Selling Skills. Explaining that most front-line employees and many managers don't know how to use a friendly, low-pressure style to make customers want to buy from them, she said the class is aimed at helping participants close more sales while increasing customer loyalty.

People looking to pre-register can call 463-3789. Advance arrangements can be made for people with special access needs.

Empire advertising representative honored

Juneau Empire advertising representative Nathan Parmelee was recently honored for his salesmanship by Morris Communications, parent company of the Empire, by inducting him into its President's Club. Only top ad salesmen in the company's newspapers are eligible for the honor.

It isn't just about selling, said Parmelee, who was honored recently by corporate leaders in Augusta, Ga. "I like creating compelling advertising concepts. I enjoy interacting with clients and representing the newspaper."

"Nathan is a consummate professional and true pleasure to work with," said Empire Advertising Director Lee Leschper. "During the last year, as we've moved our advertising department in new directions, he's proven his leadership and value to our team and our customers again and again."

Parmelee said his job only begins with sales. "Selling the ad is the first step."

He said he helps businesses come up with ideas about how to market their products and ways to communicate with the people they want to reach.

Parmelee, a native of Shreveport, La., has lived in Juneau for 912 years. He began selling advertising for the Capital City Weekly in 1998 and has been with the Empire for 512 years.

He and his wife, Cathy, have a 7-year-old daughter, Naomi. He also has two stepsons, Richard, 16, and David, 14.

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