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Paul Hay joins Empire as advertising director

Posted: Sunday, May 23, 2010

Paul Hay joined the Juneau Empire staff this week as the newspaper's new advertising director.

Hay jumped right in, arriving from Bandon, Ore., on Monday night and coming in for a "fast and furious" first day of work on Tuesday morning.

Juneau Empire Publisher Mark Bryan said he is "very pleased" Hay has joined the Empire, citing his advertising background in small- to medium-sized daily newspapers, the most recent of which was as advertising director for one daily and two weekly newspapers in Coos Bay, Ore., a market that is tourism, commercial fishing, timber and energy based.

"This makes for a great fit and a shorter learning curve," Bryan said. "Another attribute that favored Paul in the selection process was the importance he places on value-based marketing and finding the right blend of our products to best fit the client's needs. It's not a 'one-size fits all' business and he doesn't approach it that way. I think Paul is a great fit for Juneau and will be a real asset to our business community."

Along with a print sales background of about 8 years, Hay also has experience with the Web. For the last year, he ran a printing and copying company with his wife, Cindy.

Though the Empire is currently hiring two more advertising representatives, when the department is fully staffed, Hay will be directly managing a staff of seven.

Hay said he's making it a priority to be available for any Empire advertiser, both at work and on his cell phone.

"Any customer can call me anytime," he said. "You do have your turnover on your sales teams, and they (advertisers) just want to make sure they have somebody they can call.

"My goal is not to be spending all my time in this office," he added. "My goal is to get out there and to meet our customers and to support our customers."

The Hays have eight children, ranging in age from 10 to 23. Cindy Hay and the couple's 15 year old, 13 year old and soon-to-be 11 year old will be arriving this summer.

Hay said his family loves the outdoors, but is especially involved in the performing arts. He served as president of the playhouse in Bandon, and plans on getting involved with Perseverance Theatre and the performing arts in Juneau.

"We're excited ... to learn the community," he said.

Contact reporter Mary Catharine Martin at 523-2276 or maryc.martin@juneauempire.com.



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