JUNEAU - People for the Ethical Treatment of Animals sent letters to Juneau Mayor Bruce Botelho and 943 other mayors around the country asking them to declare one day a week Vegetarian Day for municipal employees.
In the letters, PETA President Ingrid E. Newkirk framed it as a means to combat climate change - producing meat is far more fossil fuel intensive than vegetarian foods - and improve health.
"'Greening' our plates by eating delicious, nutritious, and cruelty-free vegetarian food is an effective and inexpensive way to shrink our carbon footprint," she wrote.
The common thread with the mayors targeted was that they had all signed the U.S. Conference of Mayors Climate Protection Agreement.
PETA spokesman Michael Lyubinsky said the letters went out Wednesday and was unsure of how they'd been received.