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Look for USA Weekend

Posted: Monday, June 04, 2001

Yesterday's edition of the Juneau Empire marked the passing of Parade Magazine. Starting June 10, USA Weekend will replace Parade as the Empire's Sunday supplement. The reasons for the switch are somewhat complex, but for those who are interested we will explain.

The Parade folks would not agree to allow a couple of our sister papers to include USA Weekend magazine in their Saturday papers. Parade's resolve to maintain exclusivity forced our company to make a wholesale change that affects all Morris newspapers carrying Parade Magazine in their Sunday editions. Economics was not a factor in this decision. The two Sunday supplement suppliers are fierce competitors and we respect the stand that the Parade executives have taken.

We know many of you will miss Parade, but we think you will agree that USA Weekend is a stronger, more readable magazine. USA Weekend does an exceptional job of keeping up with the trends and lifestyle issues that mirror reader's varied interests.

USA Weekend has all the usual features you would expect such as cartoons, puzzles, and celebrity interviews. It also does an excellent job of building reader interaction and has founded a great community involvement program called "Make a Difference Day" which is in its ninth year. Nearly 2 million Americans volunteer their time doing good deeds on this special day.

USA Weekend appears in more newspapers than any other weekend magazine. Currently USA Weekend reaches more than 47 million readers each Sunday through 576 newspapers.

Here's a summary of some of the features offered in USA Weekend:

Money Smart. Once each month readers get expert advice on how to make the best money decisions. On June 10 the topic will be finance and business books to read during the summer.

Cook Smart. Fast, simple and innovative recipes are featured once a month. Grilling will be featured June 24, fruit pies July 22, lunch box cookies Aug. 19 and 30-minute soups Sept. 16.

House Smart is a biweekly column that helps readers take a smart approach to home repair and improvement.

Fit Smart looks at health, physical fitness and nutrition. This monthly column is written by Stephanie Oakes, the popular fitness contributor for NBC's Weekend Today show.

Health Smart is a monthly look at how to feel your best. July 22 will examine aching backs, Aug. 19 is titled "Why Water," and Sept. 16 will offer advice on how to beat colds and flu.

Tech Smart. Every month writer Jim Louderback sorts through existing and merging technologies to let you know what's hot, what's not and what's on the horizon. On June 17 he asks, "Is Cyberspace a Man's World?" Future topics include e-beach reading July 15, talking to your computer Aug. 12 and getting organized Sept. 9.

Where on the Web. The coolest sites on the Web are explored in this weekly feature. Favorite sites of celebrities are also highlighted.

We hope you enjoy this change in our Sunday line-up. As always we welcome your feedback.

Don Smith

dssmith@juneauempire.com

586-1428



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