Juneau stores prepare for Potter mania

Posted: Friday, June 20, 2003

Hearthside Books has been getting phone calls from cruise ship passengers who hope to pick up a copy of "Harry Potter and the Order of the Phoenix" - book five in the seven-part series - when they stop in Juneau.

"We've also heard from cruise ship crew members who want a copy," said Debbie Reifenstein, Hearthside co-owner.

That doesn't even take into account the number of people who will line up at the back door to Hearthside's Nugget Mall location an hour before the book goes on sale at 12:01 a.m. Saturday, July 21, just after midnight Friday, June 20.

Almost 200 people showed up when "Harry Potter and the Goblet of the Fire" - the fourth of seven books in the Potter series - went on sale at 12:01 a.m. July 8, 2000, at Hearthside.

"They started showing up at 11 p.m.," said Katrina Pearson, a Hearthside manager.

Potter midnight-mania has gripped the country. At least 12 stores in King County, Wash., will open at midnight to sell "Order of the Phoenix" for the first date of sale, according to The Seattle Times.

Juneau's Potter fans should line up at the back door entrance to Hearthside for the midnight sale. Those who come in costume can get a free Polaroid photo taken. Hearthside will serve refreshments and decorate the store with balloons. The Juneau Raptor Center will bring Galileo, its live owl, in honor of the owls in the Potter books. People can sign up to win prizes, including a snowy owl puppet and a limited-edition Harry Potter book.

All books prepaid or purchased by the close of business Saturday, June 21, are 15 percent off. For more information, visit www.hearthsidebooks.com.

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