Business Profile

Posted: Tuesday, July 10, 2001

Title and Firm: Freida Patterson is the owner of Mishka's Hair Design at the Baranof, in the Baranof Hotel at the corner of Second and Franklin Streets. Patterson has owned the salon for two and a half years.

Services: Perms, cuts, manicures and hand massages are specialties. Shampoos include scalp massage, "because when people come in after work, our concern is to relax them, to put them at ease."

"We concentrate on modern, updated hair styles, highlighting and low lighting," she said. "Flat hair is going out, and a little bit of texture is in."

"We use Sebastian Cellophane, a semi-permanent coloring that does not have any chemicals at all and actually smells like a salad. It works for people who like to add a little bit of life to their hair. It also removes that frizz typical of the gray hair of aging baby boomers because it moisturizes."

Mishka also serves as a supplier for product lines including Back to Basics, Avida, Biolage, Logics, Lange, Nioxin, Redken and Apple Pectin.

Background: Patterson was born and educated in Russia, where she attended college to be a construction supervisor. "Hairdressing is a hands-on job very creative and I think it's almost the same as creating something through construction," she said. She moved to Juneau in 1994, after studying hair dressing at a beauty college in Springfield, Ore.

Staff: The salon's former owner, Cherry Duncan, works at Mishka as an independent contractor with her own chair. "It's a great combination," Patterson said.

Family: Patterson's husband, Mark, is employed by the Alaska Marine Highway System.

Quotable: "Everybody has his own taste and style. I like that and we try to accommodate that."

Contact information: Appointments can be made by phoning 586-4411. Regular hours are 10 a.m. to 5 p.m., Tuesday through Saturday. During the summer, hours are often extended to 8 p.m. Walk-ins are welcome, but Patterson prefers appointments. She is willing to make special arrangements for proms, wedding parties and other festive events.

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