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Sky-high movie theater prices

Posted: Monday, July 26, 2010

Movie ticket prices in Juneau are too high: $10.50 for adults 13 and up and $7 for children from ages 2-12. This means we are paying $10.50 for about two hours of a new movie on a big screen.

There are times when people are willing to buy the high-priced ticket for some movies, however most of the time this is too much money for a one-time deal.

According to WikiAnswers.com, the average cost of DVDs in 2007 was between $16 and $25, and, with the purchase option you get to watch the movie as often as you like. The cost to rent a movie from Blockbuster is $5, at most. With the rental option you can watch it as many times as you want for the duration of the rental period.

About one-third of movie-theater goers are teenagers (source: Motion Picture Association of America, U.S Movie Attendance Study 2004) who don't have much disposable income. This prevents them from going to the movies as often as they would like. This has happened to me many times. If the prices were lower, more people would go to the movies and they would go more often. I have heard many people complain about the price of movie tickets yet they still go and buy the ticket.

We need to speak with our money. If we stop buying high-priced tickets, the theater owners will have to either lower their prices to get people to come, or go out of business. Instead of complaining about it, we need to act on it.

Kaitlyn Eads

Juneau



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