Around the clock

Posted: Tuesday, August 08, 2000

If you can make it in Alaska, you can make it anywhere.

That's the idea behind Alaska Magazine's new marketing program. It tests ``high quality consumer products in unique Alaskan environments, primarily during wintertime conditions,'' said David Foster, editorial director for Morris National Magazines, which publishes Alaska Magazine.

Tests for the program, dubbed ``Alaska Tested Tough,'' will be conducted all over the state. Candidates submit products to a panel of experts, which field tests the outdoor equipment in a wide variety of seasonal activities in Alaska.

``In Alaska, we can have many different types of conditions to present to a product, and there's obviously no tougher place in America to test outdoor gear,'' Foster said.

If the product passes the field test, then Harris Interactive will conduct a consumer survey of Alaskans who actually own or use the product.

Manufacturer's claims motivated the project, Foster said.

``You have a lot of magazines that just make editorial claims that (products) are good for this, they're good for that, and we realized we had a terrific ready-made laboratory to put these claims to the test.''

Juneau may end up being one of those laboratories, he added.

``If we wanted to test things on easily accessible glaciers, certainly Juneau comes to find,'' Foster said.



Page not found | Juneau Empire - Alaska's Capital City Online Newspaper

Page not found

We're sorry, but the page you were seeking does not exist. It may have been moved or expired.  Perhaps our search engine can help. 

 

CONTACT US

  • Switchboard: 907-586-3740
  • Circulation and Delivery: 907-586-3740
  • Newsroom Fax: 907-586-9097
  • Business Fax: 907-586-9097
  • Accounts Receivable: 907-523-2230
  • View the Staff Directory
  • or Send feedback

ADVERTISING

SUBSCRIBER SERVICES

SOCIAL NETWORKING

X