Shady political ads

Letter to the editor

Posted: Wednesday, August 11, 2004

Frankly, I am completely sick of hearing about campaign ads. Every time I turn on the TV it seems that some new negative ad is spouting skewed and misleading information. Why can't politicians refrain from the negative and focus on the issues?

That said, I have to say I was amused by some of the fallout with the latest ads attacking candidate Tony Knowles. Apparently the third party group responsible for the ads made some major mistakes when they filmed the footage. It was recently revealed that those people speaking so earnestly against the sad classical music didn't know they would be in a commercial. At least two of the interviewees said that they thought the footage was for a documentary about jobs, not for a political ad. In fact, their comments were not about Tony Knowles at all.

What was this group thinking? Didn't they think that these people would see the ads and say something about it? This is shady negative advertising at its worst. Not only does the ad mislead the public, it also misleads the participants of the ad. You can't dupe people and then show them being duped on television. Somebody will notice.

Skot Pierson


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