While I haven't watched commercial television in a decade, I have some friends who do. They inform me that the governor has made a commercial appeal imploring us to invite our friends to Alaska.
I have invited my friends to come visit me in Alaska. One replied that, considering the fares into Juneau, it would be cheaper to meet in Paris. I had to wait in line Sunday for 1 1/2 hours (with approximately 800 other people) to go through the woefully inadequate Anchorage airport security.
If you want to encourage people to come to Alaska, make it more affordable. If you want them to come back, don't let their last memory be of an interminable wait.