ANCHORAGE - TV and magazine personality Paula Deen visited Alaska in August for a lengthy feature in her magazine, Cooking with Paula Deen, that will highlight Alaska travel and wild Alaska seafood in early 2011.
The Alaska Travel Industry Association invited Paula Deen and coordinated her visit to several locations in Southeast and Southcentral Alaska, including Juneau, Hoonah, Tutka Bay, Girdwood and Anchorage. The association worked closely with the Alaska Seafood Marketing Institute to include Alaska seafood in the magazine, highlighting coastal communities, restaurants and Alaska chefs.
The outreach to Cooking with Paula Deen is one part of an increased tourism marketing effort funded through the efforts of Gov. Sean Parnell and the Alaska Legislature. ATIA received an additional $7 million in funds in the last Legislative session to address a decline in tourism following the worldwide economic crash in 2008.
The association will dedicate the majority of the additional funds to television advertising, increasing Alaska's presence on seven national cable networks to generate large-scale awareness of travel opportunities in Alaska.