Alaska Airlines kicked off its Charity Miles program in 1998. Members donate miles in increments of 5,000 to a collective charity account. At the end of the year, the miles are distributed to these charities: Make-A-Wish Foundation, AirLifeLine, the Fred Hutchinson Cancer Research Center, the Alaska Children's Trust and several other social service agencies.
Requests to Charity Miles are converted into airline tickets to help Alaskans reach medical attention or help grant a special wish to a child whose life is threatened by serious illness.
Since the program began, mileage contributions have made it possible for a 17-year-old Alaskan to receive non-Hodgkin's lymphoma treatment outside the state. Support was also given to the parents of a 5-year-old who needed to fly to the University of California to receive a second opinion on his brain tumor.
During the months of October, November and December, Alaska Airlines will add 1,000 miles to every 5,000 donated. For details, call the Alaska Airlines Mileage Plan at 1-800-654-5669.