Stop it B4IGAG

Alaska's new tourist promotion, huge billboards in Seattle, Los Angeles and Minneapolis, proclaiming "Alaska B4UDIE," is without doubt the tackiest promotion I've ever seen the state endorse.

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As the first director of the now-defunct Alaska Tourism Marketing Council, I can tell you that such a proposal would never have made it through the council's expert marketing committee. No doubt the three large-city markets were selected by the cruise industry, and the message appears aimed at the near-dead. The state should be ashamed of the message.

Somebody do something.

Robert L. Miller

Longmont, Colo.