Empire enters new dimension

Posted: Friday, November 05, 2004

You are holding the future of the Juneau Empire. Today's edition introduces a new, more reader-friendly format for our newspaper. Beginning today, the width of paper on which we print is slightly narrower and a little taller than the paper on which we previously printed.

While our dimensions have changed slightly, the most important reader elements of your community paper - news, business, sports, opinions and advertising - have not. The look and feel of the Juneau Empire is a bit different, and in the coming months you'll see more innovations in the content, packaging and design of the newspaper.

The change in format isn't anything new within the newspaper industry, for most newspapers of daily and weekly frequency in Canada and the United States adopted the narrower newsprint "web" several years ago. In fact, this size of "broadsheet" newspaper has been an industry standard for four or five years and is vastly preferred by readers.

Today the Empire joins the daily newspapers in Anchorage, Fairbanks and Kenai in printing on the new format.

The typefaces that the Empire has been using for headlines, sub-heads and photo cutlines aren't changing as part of the new format. The typeface we use for stories has changed slightly, and we've chosen one with which there will be almost no loss of story length on the narrower page. Similarly, on our sports pages agate type has been modified to compensate for any loss of content.

Our classified advertising pages will also be taking on a new look as part of the conversion. Some additional changes will come right after the conversion to make those pages cleaner, crisper, easier to read and easier to use.

Robert Hale


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