The city of Haines will try to lure Juneau residents to the Chilkat Valley this winter.
City tourism director Michelle Glass said the "Escape to Haines" marketing program seeks to entice capital city residents to take advantage of the winter ferry schedule.
For the next seven weeks, a ferry will leave Juneau about 3 p.m. Friday, and return midday Sunday. Glass said the schedule is a good opportunity for Haines to scoop up extra winter business.
Glass, Haines economic development director Robert Venables and Convention and Visitors Bureau member Marilyn Josephson planned to begin the campaign by talking up Haines on the Friday, Dec. 14 Capital Chatttalk show on Juneau's KINY radio station.
"We've got lots more snow that Juneau does, we've got cross-country skiing and snowshoeing and snowmobiling," Glass said. "We're going to sell it as a getaway from the hustle and bustle of Juneau. I like to get out and see something different, especially during the winter. Just going to Whitehorse is a nice break. Haines can be the same break for people in Juneau."
The city is buying a series of ads on Juneau radio stations to remind Juneau residents to look north for recreation.
Glass said she thinks Haines' natural beauty and relatively peaceful atmosphere will be strong selling points. "It's a lot different here than in Juneau, and this is something we can use to get people here, to stay and spend money."