Aspen Hotels of Alaska announced Thursday that the Juneau GuestHouse Inn & Suites would change its name to Aspen Hotel of Juneau as of today.
The Juneau hotel opened in May 2000 near the Juneau Airport. The rapidly expanding hotel chain operates hotels in the state under its own name as well as the GuestHouse Inn & Suites brand.
The chain includes a new 97-room Aspen Hotel in Fairbanks and a 78-room GuestHouse Inn in Valdez. The Valdez GuestHouse will also undergo a name change in mid-January. The chain has two more hotels under construction: a 63-room Aspen that will open in Soldotna on March 1 and a 90-room Aspen in downtown Anchorage scheduled to debut June 1. The openings will bring its properties to five.
"We are very excited about the name change for Juneau and Valdez," said Carol Giliam, vice president and managing partner for Aspen Hotels. "Our hotels provide a first-class consistent product, and now with one name, we will continue our goal of providing corporate, meeting and pleasure travelers with comfortable lodging and friendly service along with an excellent slate of added-value amenities."
Giliam said the name change came about because GuestHouse Inn and Suites is a national franchise located on the East Coast, and, because of its location, "does not give much support to our marketing efforts in Alaska."
"We are excited to become independent now," Giliam said today.
The principal owner of the small chain is George Swift and Giliam and Mike Lordeman are the other owners. Swift and Lordeman live in Seattle, where the chain's accounting office is located. The trio sees the hotel market in Alaska as expanding, Giliam said.
The Aspen Hotel of Juneau has 94 rooms, two conference rooms, a swimming pool, an exercise room and a spa. The hotel also has the ability to cater luncheons for groups up to about 80, and has been hosting Juneau Chamber of Commerce luncheons.
Room reservations for all Aspen properties in Alaska can be made by calling (888) 559-9876.
Ann Chandonnet can be reached at email@example.com.