Alexandra Pierce, a planning manager at the City and Borough of Juneau, gives a presentation to the Visitor Industry Task Force in the Assembly chambers on Tuesday, Dec. 3, 2019. Taskforce members suggested creating a Tourism Manager role. On Monday, city officials named Pierce to fill the newly created role. (Michael Penn /Juneau Empire File)

CBJ employee named to new tourism manager post

The job is a Visitor Industry Task Force recommendation

This story has been updated to correct the spelling of Alexandra Pierce’s name.

When large-deck cruising returns to Juneau for the 2022 season, current City and Borough of Juneau employee Alexandra Pierce will be on deck to help manage the season as the city’s new tourism manager.

In July, members of the city Assembly agreed to move forward with the process of seeking a full-time tourism manager — a suggestion that came from the mayor’s Visitor Industry Task Force.

On Monday, city officials named Pierce to the job in a late afternoon news release.

According to the release, Pierce will report to City Manager Rorie Watt and will be “responsible for tourism planning, management, industry relations and internal tourism coordination.”

[Wintry weather coincides with busy travel days]

“These are hard issues and Alexandra has the smarts, professional experience, and personal skills necessary for success,” Watt said in the news release.

Pierce, who is currently the Planning Manager for CBJ’s Community Development Department, is no stranger to tourism-related duties.

She served as staff to the Visitor Industry Task Force and maintains relationships with community tourism, economic development, and business organizations.

She’s also managing the city’s current survey about tourism, which seeks to gauge how residents felt about the 2019 cruise ship season, which was the most recent typical season before COVID-19 paused all travel last summer and significantly shortened this season. The idea of the survey originated from the Visitor Industry Task Force, Pierce told the Empire in late September.

[Lights, camera, turkey!]

“Hiring a Tourism Manager and beginning to consolidate how CBJ deals with tourism is a main recommendation of the Visitor Industry Task Force. We’ve obviously been derailed by COVID-19, but with a likely robust cruise ship visitation in 2022, we need to make progress on those issues.”

According to the release, she will step into the role in late December.

• Contact reporter Dana Zigmund at dana.zigmund@juneauempire.com or 907-308-4891.

More in News

(Juneau Empire file photo)
Aurora forecast through the week of Nov. 3

These forecasts are courtesy of the University of Alaska Fairbanks’ Geophysical Institute… Continue reading

Aurelie Alexander photographs a helicopter hoisting cellular equipment onto the roof of the Marine View building at midday Wednesday. As a resident of the apartment/office building, she and others were notified to leave the building during the helicopter operation. (Laurie Craig / Juneau Empire)
Hovering around downtown for better phone service

New AT&T equipment installed atop Marine View Building joins other telecom upgrades downtown.

The Columbia is scheduled to replace the Kennicott on the mainline ferry route between Southeast Alaska and Bellingham, Washington, starting in mid-December. (Alaska Marine Highway System photo)
Proposed summer ferry schedule for 2025 remains much the same, with Columbia replacing Kennicott

Public comments being accepted until Nov. 12, with virtual meetings scheduled that day.

A simulated photo shows the tailings stack and other features of Hecla Greens Creek Mine under the final notice of decision for expanding the mine announced Thursday by the U.S Forest Service. The expansion will extend the life of the mine up to 18 years. (U.S. Forest Service)
Extending Greens Creek Mine production for 12 to 18 years gets final OK from Forest Service

Agency says there will also be more habitat protection measures and mine waste disposal capacity.

A sperm whale is seen in an undated photo published by the National Oceanic and Atmospheric Administration. (NOAA photo)
Southeast Alaska fisher could get six months in prison after attempting to kill sperm whale

Federal prosecutors are recommending that an Alaska fisher serve six months in… Continue reading

Voters at Anchorage City Hall wait in line to cast their ballots on Nov. 4, 2024, the day before Election Day. City Hall, in downtown Anchorage, was one of the designated early voting sites in the state’s largest city. (Yereth Rosen/Alaska Beacon)
No leaders change as 1,500 more ballots are added to Alaska’s election count

Almost 46,000 votes cast before Election Day remain uncounted, according to absentee and early vote figures.

A weather-beaten Kamala Harris campaign sign is seen on the railing along a downtown street on Wednesday. (Mark Sabbatini / Juneau Empire)
How Juneau voted: Support for Trump varies between 55% near airport to 15.7% in downtown precinct

Voters in two local districts favor keeping ranked choice voting, while statewide residents evenly split.

The Alaska governor’s mansion on Wednesday. Gov. Mike Dunleavy is considered a contender for a post in Donald Trump’s second presidential administration. (Mark Sabbatini / Juneau Empire)
Election summary: Trump wins, GOP takes over U.S. Senate, Alaska may get new governor

Begich and repeal of ranked choice voting narrowly lead; GOP may lose control of state House.

Most Read