Kaye Fan, right, calls out orders as she works in her Dreamy Drinks food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

Kaye Fan, right, calls out orders as she works in her Dreamy Drinks food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

Saved by suburbs: Food trucks hit by virus find new foodies

Keep on trucking.

  • By SALLY HO Associated Press
  • Saturday, August 22, 2020 10:53am
  • News

By SALLY HO

Associated Press

LYNNWOOD, Wash. — On a warm summer night, two food trucks pulled onto a tree-lined street in a hilltop neighborhood outside Seattle. The smell of grilled meat filled the air, and neighbors slurped on boba tea drinks. Toddlers, teens, their parents and dogs sat in the grass, chatting behind masks, laughing and mimicking imaginary hugs to stay socially distant while they waited for their food orders.

Long seen as an urban treasure, food trucks are now being saved by the suburbs during the coronavirus pandemic. No longer able to depend on bustling city centers, these small businesses on wheels are venturing out to where people are working and spending most of their time — home.

As food trucks hunt for customers that used to flock to them, they’re finding a captive audience thrilled to skip cooking dinner, sample new kinds of cuisines and mingle with neighbors on what feels like a night out while safely staying close to home.

“This is festival season, fun season. All the stuff we typically do as humans, we can’t do anymore,” said Matt Geller, president of the National Food Truck Association. “Walking out to a food truck is a taste of normalcy, and it feels really good.”

YS Street Food Group owner Yuli Shen discovered the hilltop Seattle-area neighborhood through Facebook, and she and a friend who runs the Dreamy Drinks boba tea truck went out together recently and served customers for three hours.

It’s a change and a relief for Shen. Before the pandemic, she raked in money by parking at Amazon’s campus near downtown Seattle, where hordes of office workers would line up for lunchtime Chinese rice bowls. By July, she was frantically searching for somewhere to go.

“It’s very hard to find a location to park, and so we have to find a different place and different people. It’s harder to run the business, but we’re trying,” Shen said.

Athan Freitas, center, and Kaye Fan, left, make drinks and take orders in thier Dreamy Drinks food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

Athan Freitas, center, and Kaye Fan, left, make drinks and take orders in thier Dreamy Drinks food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

Weekday lunchtime business is the bulk of the revenue for an average food truck, which may make $800 to $1,200 a day, Geller said. And lucrative appearances at major summer festivals and community events padded them for leaner winter months.

Since stay-at-home orders earlier this year emptied out city centers and canceled gatherings, many food trucks — like brick-and-mortar restaurants — have gone out of business or aren’t sure when they’ll open again.

Food trucks adjusted their business model as they headed to the suburbs: They focus on dinner, adding kid-friendly options and preparing for larger orders. A new neighborhood means being unsure how many customers they’ll get and gambling on how much food to bring. To avoid that, many trucks urge customers to order ahead online.

Geller said the suburban shift has been a boon for food trucks in places like Seattle, Nashville, Tennessee, and Austin, Texas. He said people in the suburbs have been good at staying connected with neighbors during COVID-19 through Facebook groups, where food truck gatherings are advertised.

B.J. Lofback decided to pivot his Nashville-area food truck and restaurant away from labor-intensive Korean food after laying off most of his staff when business dwindled. He rebranded as Pinchy’s Lobster Co. and now sells lobster rolls, which he can largely prep himself.

Without his usual downtown Nashville lunchtimes and music events, he and other truckers began reaching out to homeowners associations in large subdivisions. It’s been such a success, he doesn’t miss the “stressful, expensive” event schedule. Now, he can keep all the money he earns, instead of paying up to 20% of his revenue in event fees.

“The economics just worked,” Lofback said. “Me personally, I’m hoping that even if a vaccine dropped tomorrow and herd immunity was accomplished tomorrow, I hope neighborhoods still have us out.”

Piroshky Piroshky, a Seattle institution at the iconic Pike Place Market, lost 90% of its brick-and-mortar business when the pandemic hit, operations manager Brian Amaya said.

The bakery pivoted to online sales, home deliveries and food truck events. Some events featuring its famous hand pies have been as successful as a modest day in a store. The 28-year-old business is considering adding a second food truck.

“It’s enough to pay our employees and cover the cost of it and make a little bit of revenue for us to keep going,” Amaya said.

Bobby Price, left, and Catherine Vogt, right, stand with Catherine’s daughter Avery, 8, and their dogs as they wait to order from the YS Street Food food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

Bobby Price, left, and Catherine Vogt, right, stand with Catherine’s daughter Avery, 8, and their dogs as they wait to order from the YS Street Food food truck, Monday, Aug. 10, 2020, near the suburb of Lynnwood, Wash., north of Seattle. Long seen as a feature of city living, food trucks are now finding customers in the suburbs during the coronavirus pandemic as people are working and spending most of their time at home. (AP Photo / Ted S. Warren)

The idea was also new to Julie Schwab before she created events that have practically become food truck lore near Lynnwood, Washington, about 16 miles (25 kilometers) north of Seattle.

Business owners ask if it’s true that one truck made $4,000 in one night. She tells them food trucks make between $1,000 to $4,000 a shift. The high school psychologist also advises other communities that want in on the food truck circuit.

“You look what’s happening with everybody coming out, and people are getting to know each other,” Schwab said, adding that people wear masks and keep their distance. “It’s been really great to build a community despite what’s going on with this pandemic.”

After hearing how the industry had dried up, Schwab took a stab at organizing an event in June for the only food truck she’d ever tried. Now, she’s scheduling trucks seven days a week and into December.

Thanks to the trucks, Schwab discovered bibimbap, a Korean rice bowl, and she relishes helping small businesses, many run by people of color.

But there’s been headaches, too: hours of work scheduling trucks, promoting events and responding to neighbors with questions. Occasionally, trucks are late, unprepared or no-shows.

Christine Thai, a hospital program coordinator, was surprised to learn about the food truck scene in her community when she went to one of Schwab’s events recently with her husband and baby. It was a rare outing for the family, and she got to enjoy a strawberry matcha latte.

“The suburbs are getting cool because people don’t want to travel anymore,” Thai said.

• This is an Associated Press report.

More in News

(Juneau Empire file photo)
Aurora forecast through the week of Nov. 10

These forecasts are courtesy of the University of Alaska Fairbanks’ Geophysical Institute… Continue reading

Students arrive at Thunder Mountain Middle School on the first day of school Thursday, Aug. 15. The school now houses all students in grades 7-8, who were in two middle schools last year, and the students at Thunder Mountain last year when it was a high school have been consolidated into Juneau-Douglas High School: Yadaa.at Kalé. (Laurie Craig / Juneau Empire file photo)
Report: 11 high school fights during first quarter of school year, up from 3 each of past two years

Consolidation seen as possible factor; middle school incidents more typical compared to recent years

People gather outside Resurrection Lutheran Church as it hosts its weekly food pantry on Tuesday afternoon. (Mark Sabbatini / Juneau Empire)
Resurrection Lutheran Church leadership dispute intensifies with accusations of assault, theft, sabotage

Pastor removed, lawsuit lingers as competing groups try to continue worship services, food pantry.

Nick Begich, center, the Republican candidate for Alaska’s lone U.S. House seat, talks with supporters during a meet-and-greet Oct. 12 at the Southeast Alaska Real Estate office near the Nugget Mall. (Mark Sabbatini / Juneau Empire file photo)
Updated vote counts show Begich, repeal of ranked choice voting likely to prevail

Most ballots uncounted on Election Day have now been tallied, with final results due Nov. 20.

Letters of support are posted to the window of the Kachemak Bay Family Planning Clinic on Tuesday, Nov. 12, 2024, following a shooting incident on Monday, Nov. 11 at 5:45 a.m. in Homer. (Delcenia Cosman/Homer News)
Man arrested for three shooting incidents at reproductive clinic, recovery organization in Homer

Kachemak Bay Family Planning Clinic was targeted twice Monday, suspect cites “religious beliefs.”

A sign welcomes visitors to Hoonah on Aug. 7, 2021 just outside the Icy Strait cruise ship port. (James Brooks/Alaska Beacon)
State commission approves new Xunaa Borough government in northern Southeast Alaska

Area would include Hoonah and much of Glacier Bay National Park, exclude three nearby small towns.

Juneau Assembly Member Ella Adkison (center) helps state Sen. Jesse Kiehl load donated groceries into a van on Saturday during a food drive at Super Bear IGA Supermarket hosted by the Juneau Central Labor Council. (Mark Sabbatini / Juneau Empire)
Nonprofits say need is high as collections for annual Thanksgiving events approach

Food bank, other agencies say number of people seeking help is rising due to cost, other factors.

(Michael Penn / Juneau Empire file photo)
Police calls for Saturday, Nov. 10, 2024

This report contains public information from law enforcement and public safety agencies.

Gov. Mike Dunleavy poses with then-President Donald Trump during a refueling stop by Air Force One at Joint Base Elmendorf-Richardson in February of 2019. (Official White House photo)
Update: Dunleavy and Dahlstrom plan, cancel live Tuesday night announcement as Trump post for governor rumored

Dunleavy being considered for Interior secretary; also backs Trump on eliminating Dept. of Education

Most Read