Aak’w Kwaan spokesperson Frances Houston discusses an initiative to rename the Willoughby District the Auke Village District, April 2, 2019. (Ben Hohenstatt | Juneau Empire)

Aak’w Kwaan spokesperson Frances Houston discusses an initiative to rename the Willoughby District the Auke Village District, April 2, 2019. (Ben Hohenstatt | Juneau Empire)

Willoughby District considers a name change

Indigenous idea could replace area name taken from downtown street

The Willoughby District might not be called that for much longer.

Tuesday night’s Juneau Economic Development Council Willoughby District stakeholder meeting introduced an initiative to consider changing the name for the downtown area that includes Centennial Hall, Zach Gordon Youth Center and more to the Auke Village District.

“The name comes from the street,” said Juneau Economic Development Council Executive Director Brian Holst near the beginning of the night’s meeting. “We call this the Willoughby District because that’s the name that was given to it when the city plan was made back in 2011, but maybe we should give it another name.”

The Willoughby District, which is named for the downtown Juneau Street, could have a new name soon. (Ben Hohenstatt | Juneau Empire)

The Willoughby District, which is named for the downtown Juneau Street, could have a new name soon. (Ben Hohenstatt | Juneau Empire)

The name for the downtown street comes from Richard Willoughby, a colorful character and flimflam man famous for an 1880 hoax in which he falsely claimed to have photographed a far-off place reflected in Muir Glacier.

In a November lecture, State Writer Laureate Ernestine Saankalaxt’ Hayes questioned the Western name for the avenue, and the name Auke Village came up as a suitable replacement that acknowledged the Alaska Native history of the site.

It is also how the space was identified on early maps.

[Lecture questions colonial names for Alaska Native Places]

The area was home to a neighborhood known as the “Indian Village,” and was the traditional summer village site for Native people.

Frances Houston, a spokesperson for Aak’w Kwaan, introduced the initiative to rename the district and said that it has the support of the clan.

“I shared what was going on with other clan members, and they thought it was pretty awesome to change the name of the Willoughby District to what is due to the Aak’w Kwaan,” Houston said. “We are proud we were called upon. The family is happy.”

Houston said the effort has been discussed with Sealaska Heritage Institute President Rosita Worl and Juneau Mayor Beth Weldon, and it has the support of her mother and clan leader Rosa Miller.

“My mother is 92 years old, I still look for her guidance to help me do what I’m doing now and doing for the clan, it’s a tough job, but y’know what? It’s worth it because we don’t want to be swept under the rug. I am full-force, I am working hard to do what needs to be done for the clan.”

“Oh, one more thing,” she added. “I want to say one more thing, welcome to OUR neighborhood.”


• Contact arts and culture reporter Ben Hohenstatt at (907)523-2243 or bhohenstatt@juneauempire.com.


More in News

(Juneau Empire file photo)
Aurora forecast through the week of Dec. 22

These forecasts are courtesy of the University of Alaska Fairbanks’ Geophysical Institute… Continue reading

The U.S. Capitol in Washington, Dec. 18, 2024. The Senate passed bipartisan legislation early Saturday that would give full Social Security benefits to a group of public sector retirees who currently receive them at a reduced level, sending the bill to President JOE Biden. (Kenny Holston/The New York Times)
Congress OKs full Social Security benefits for public sector retirees, including 15,000 in Alaska

Biden expected to sign bill that eliminates government pension offset from benefits.

Pauline Plumb and Penny Saddler carry vegetables grown by fellow gardeners during the 29th Annual Juneau Community Garden Harvest Fair on Saturday, Aug. 19, 2023. (Mark Sabbatini / Juneau Empire file photo)
Dunleavy says he plans to reestablish state Department of Agriculture via executive order

Demoted to division status after statehood, governor says revival will improve food production policies.

Alan Steffert, a project engineer for the City and Borough of Juneau, explains alternatives considered when assessing infrastructure improvements including utilities upgrades during a meeting to discuss a proposed fee increase Thursday night at Thunder Mountain Middle School. (Mark Sabbatini / Juneau Empire)
Hike of more than 60% in water rates, 80% in sewer over next five years proposed by CBJ utilities

Increase needed due to rates not keeping up with inflation, officials say; Assembly will need to OK plan.

Gov. Mike Dunleavy and President-elect Donald Trump (left) will be working as chief executives at opposite ends of the U.S. next year, a face constructed of rocks on Sandy Beach is seen among snow in November (center), and KINY’s prize patrol van (right) flashes its colors outside the station this summer. (Photos, from left to right, from Gov. Mike Dunleavy’s office, Elliot Welch via Juneau Parks and Recreation, and Mark Sabbatini via the Juneau Empire)
Juneau’s 10 strangest news stories of 2024

Governor’s captivating journey to nowhere, woman who won’t leave the beach among those making waves.

Police calls for Wednesday, Dec. 18, 2024

This report contains public information from law enforcement and public safety agencies.

The U.S. Capitol on Wednesday. Funding for the federal government will lapse at 8:01 p.m. Alaska time on Friday if no deal is reached. (Kenny Holston/The New York Times)
A federal government shutdown may begin tonight. Here’s what may happen.

TSA will still screen holiday travelers, military will work without paychecks; food stamps may lapse.

The cover image from Gov. Mike Dunleavy’s “Alaska Priorities For Federal Transition” report. (Office of the Governor)
Loch Ness ducks or ‘vampire grebes’? Alaska governor report for Trump comes with AI hallucinations

A ChatGPT-generated image of Alaska included some strange-looking waterfowl.

Bartlett Regional Hospital, along with Juneau’s police and fire departments, are partnering in a new behavioral health crisis response program announced Thursday. (Bartlett Regional Hospital photo)
New local behavioral health crisis program using hospital, fire and police officials debuts

Mobile crisis team of responders forms five months after hospital ends crisis stabilization program.

Most Read